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Branded™

Music and Lyrics by Adam J. Rineer

Book by Rachel Graf Evans

Concept and Direction by Jason Aguirre

Run Time: 90 minutes

Cast of 12+ 

On the eve of her senior year of college, Elena, a Latina journalism major, is chasing the prestigious Ashdale Garthwinger Award for Journalistic Excellence through her diligent work of calling-out and calling-in all of the cultural appropriation she sees woven throughout her university’s campus culture. When a mysterious new app arrives on campus and threatens to render her research and application obsolete, Elena sets out to investigate the app and its impact. A new sci-fi musical satirical comedy about the intersection of identity and social media and what it means to be yourself, out loud.

History:

  • Finalist, 2021 Polyphone Festival, University of the Arts, PHL

  • Developed in part at the George and Joy Abbott Center for Musical Theater at Temple University, PHL

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